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Competitive Intelligence
All organizations at one time or another
quote something from Sun Tzu along the lines of “know thy enemy”. What
does that mean to you and your organization? In order to compete in this
world’s global and ever-changing marketplace, you first must know who to
compete against then how to compete. In addition, “knowing thyself” will
assist you in your positioning of your organization and its
product/solution offerings. Not having a robust competitive intelligence
program is like driving without a seatbelt. Bluewater Consulting’s
Competitive Intelligence solutions will give your organization the edge
you need in your marketplace. Likewise, Bluewater Consulting will
evaluate your organization’s own capabilities and this will assist you
in your positioning of your products/services. Bluewater Consulting’s
capabilities include:
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Competitive Intelligence
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Benchmarking
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Quality Assessment
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